Expand Your Artistic Horizons:
8 Smart Ways to Use a .ART Domain

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As new opportunities arise, many find the fall to be a time to return not only to school and work, but to refocus on career aspirations and creative projects. Establishing a strong digital identity is a pivotal step in embracing these fresh starts. If art is your realm, the .ART domain is your platform. Here's how it can sharpen your online edge.

Discover the 8 strategies to harness the power of a .ART domain and elevate your online presence.

Primary Website/Brand

The choice of a .ART domain is a compelling statement of an individual's or organization's commitment to the art world, bolstering their brand's authenticity. Mark Noble, a Somerset-based artist hailed as the "Turner of the 21st Century", is a testament to this. His landscape and abstract paintings bring to life the subtle beauty of everyday scenes. Overcoming personal adversities like autism and dyslexia, he transformed his passion into a celebrated art career. His dedication to inclusivity shines through his ambassador roles for 'Outside In' and 'Creative Portal'. While Mark could have chosen the more commercially prevalent .com domain for his website, his decision to go with MARKNOBLE.ART, where he shares his journey, offers his artwork, and delves into his teaching approach, underscores his dedication to the arts, prioritizing passion above commercialism.

Portfolio Website

For individual artists, a .ART domain is a powerful tool to establish a unique, dedicated online portfolio. It speaks volumes about their dedication to art, offering a professional image that appeals to potential viewers and buyers. Being a central hub, it ties together an artist's various digital presences, from social media to online galleries, providing a unified and enhanced visitor experience. Importantly, as 'art' is a widely searched term online, a .ART domain can potentially enhance the website's visibility in search engine results, driving more traffic to the artist's work. Moreover, it provides an avenue to assert copyright, safeguarding the artist's intellectual property in the digital realm.

Taking a leaf from Spanish painter Elena Gual's book, using a .ART domain can elevate an artist's digital presence significantly. On her website, ELENAGUAL.ART, Elena deftly weaves together her portfolio, artist statement, bio, and contact information. She also includes a link to her .com online shop, creating a holistic digital experience for her audience.

E-commerce Site for Your Art

Turning passion into profit is streamlined with the .ART domain, ideal for artists launching an e-commerce platform. Naomi Vona, an Italian artist based in London, masterfully alters vintage and contemporary images, infusing them with new life through her distinctive collage technique. On her e-commerce site NAOMIVONA.ART, visitors can effortlessly navigate through her "shop section" to explore and purchase original artworks, online art classes, collage pieces, and more. Additionally, her website offers curated collections, such as cards & stickers, and shopping by price categories.

Naomi shares: “.ART is for me the best way to recognise what my business is all about. I love the idea of being unique in each detail of my creative practice, and this one makes truly the difference”

Link to Web3 assets

Venturing into the decentralized internet, .ART has become one of the first domain registries to offer matching ENS and DNS domains. By linking your DNS domain ("yourname.art") to the Ethereum blockchain and other Web3 networks, you can connect directly to Ethereum-based assets like your wallet, smart contracts, or NFTs. The same .ART name also doubles as a web address and email handle in Web2, a unique feature among so-called blockchain domains. Collision-proof and cost-effective, this groundbreaking step allows .ART to operate seamlessly across both Web2 and Web3 platforms, forging new avenues for creative expression, branding, and project management in the digital ecosystem.

Notable creatives like contemporary artist and designer Ali Sabet (SABET.ART), new media artist and crypto art historian Martin Lukas Ostachowski (MLO.ART), and photographer and digital creator Yakob (YAKOB.ART) have already capitalized on the benefits of ENS-DNS integration.

Redirect to an Existing URL

The .ART domain offers a refined and theme-centric way to redirect to a current URL. Take, for instance, DANASCHUTZ.ART, which belongs to the renowned contemporary American artist Dana Schutz. It reroutes visitors to her dedicated page on the David Zwirner gallery site. By employing this strategy, Dana ensures her personal brand remains prominent, enabling her to champion her own name instead of deferring to an art representative.

Link to a Social Media Page

The .ART domain can also elegantly bridge the gap between your professional and social spheres. Instead of directly giving out your Instagram handle, ore relying on people searching for you on a social platform, you can ensure control of where you send your community by redirecting your .ART domain to your Instagram (or other) profile. In this way, "yourname.art" not only promotes your brand identity but gets people directly to your page with no distractions, and you can always change where yourname.art points in the future should a social platform lose favor or change its policies and algorithms.

Freelance character designer Anna Dragomir, for instance, uses her ANADRAGOMIR.ART domain to direct to her Instagram profile with an identical handle.

The .ART domain also offers versatile ways for brands to digitally enhance their artistic footprint. For instance, brands can launch a dedicated Special Art Project Page on this domain, much like Porsche did with their 'Art of Dreams' initiative at PORSCHE.ART. This project emphasizes Porsche's global commitment to immersive art and design experiences. Additionally, the domain can be used to Deep Link to Art Related Content Within an Existing Website. A prime example is BOFA.ART, which serves as a shortcut to Bank of America’s arts and culture page. By harnessing .ART domains like ESTATEPLANNING.ART and PRIVATEBANKING.ART, Bank of America streamlines traffic and showcases their significant engagement in the arts, bolstering their brand image.